The Breast Cancer Society of Canada held their first walk in Point Edward, Ontario on Mother's Day in May 1991.  Pam Greenaway Kohlmeier's family and friends walked together in her honour and raised $2000.00.

cleo, a specialty retailer of women's apparel and accessories, is committed to its customers and the communities in which they live.  Caring about their customers beyond their wardrobe, in 2003, cleo became the national sponsor of the annual Mother's Day Walk.

For the 8^th consecutive year, cleo will partner with the Breast Cancer Society of Canada for this exciting annual event.  With 80 cleo mall/plaza locations across Canada, the walk has blossomed into a national event raising in excess of $500,000 over the past 7years.